Effective Date: 8/5/2026
Last Updated: 8/5/2026
SoftwareClarity is a product owned and operated by Boomer Consulting, Inc. (“SoftwareClarity,” “Boomer,” “we,” “us,” or “our”). SoftwareClarity is an informational software and service provider directory and educational resource designed to help accounting firm leaders understand the accounting technology landscape.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or use SoftwareClarity, including our website, vendor profiles, educational content, forms, emails, and related services.
By using SoftwareClarity, you agree to the practices described in this Privacy Policy.
We may collect the following categories of information.
You may provide information to us when you contact us, subscribe to communications, complete a form, submit a vendor profile request, request information, or otherwise interact with SoftwareClarity.
This information may include:
-Name
-Email address
-Phone number
-Job title
-Firm or company name
-Message content, inquiries, or feedback
-Vendor profile information submitted for review
-Communication preferences
-Billing or payment-related information if you participate in a paid Premium Profile or other paid SoftwareClarity offering
SoftwareClarity does not currently allow users to create individual accounts. If account-based or interactive features are added in the future, this Privacy Policy may be updated to describe how related information is collected and used, including account registration information, login credentials, saved preferences, submitted content, saved searches, or other information associated with those features.
When you visit SoftwareClarity, we may automatically collect certain technical and usage information, including:
-IP address
-Browser type
-Device type
-Operating system
-Pages viewed
-Referring URLs
-Date, time, and duration of visits
-Search activity, filters used, and interactions with directory content
-Cookie and similar tracking information
We use Google Analytics to help us understand how visitors use the site and improve the user experience. We may also use Microsoft Clarity, HubSpot analytics, or similar analytics and user-experience tools in the future to better understand site usage, performance, and visitor interactions.
We may receive or collect information from third-party sources, including vendor websites, publicly available business information, vendor materials, event systems, CRM tools, email systems, analytics providers, payment or invoicing systems, Boomer Consulting, Inc. business records, sponsorship records, client-firm usage awareness, accounting industry knowledge, or other business sources.
SoftwareClarity may use HubSpot for customer relationship management purposes, although HubSpot may not be directly integrated with the SoftwareClarity website.
We may use information to:
-Operate, maintain, and improve SoftwareClarity
-Respond to questions, feedback, and support requests
-Send educational content, updates, or communications related to SoftwareClarity
-Understand how visitors use the site
-Improve directory structure, vendor profiles, search functionality, and educational content
-Review vendor profile submissions or updates
-Manage paid Premium Profiles and vendor relationships
-Maintain internal business records
-Protect against unauthorized access, misuse, fraud, or security incidents
-Comply with legal, contractual, or regulatory obligations
SoftwareClarity includes profiles of software and service provider vendors and technology solutions relevant to accounting firms. Vendors may be listed because SoftwareClarity has approved them for inclusion in the directory. Profile creation is not self-service.
SoftwareClarity may create and publish Basic profiles for vendors and solutions without prior vendor submission, approval, participation, or notice. These profiles may be based on publicly available information, vendor websites, vendor materials, information known to Boomer Consulting, Inc., information known through Boomer client firms, existing Boomer sponsorship or business relationships, accounting industry knowledge, or other sources SoftwareClarity considers relevant.
A vendor’s inclusion in SoftwareClarity does not mean the vendor requested, approved, sponsored, verified, certified, recommended, preferred, or endorsed the profile, unless expressly stated.
Some vendors may pay for Premium Profiles or other visibility opportunities. Paid participation may enhance visibility or affect the amount, format, placement, or presentation of information included in a vendor profile, but it does not change SoftwareClarity’s role as an informational resource and does not mean the vendor is recommended, preferred, certified, or endorsed.
SoftwareClarity does not sell, rent, or share user inquiry data with listed vendors or sponsors for lead-generation purposes.
Vendor profiles may include links to vendor websites. If you choose to click a vendor’s link, you will leave SoftwareClarity and interact directly with the vendor or third-party website. Any information you provide to that vendor is governed by the vendor’s own privacy policy and terms.
SoftwareClarity may include sponsored content, co-created educational resources, vendor-authored materials, or links to vendor websites and third-party resources.
SoftwareClarity does not share user inquiry data with sponsors or vendors for lead-generation purposes unless we clearly disclose that data sharing at the point of collection and you choose to provide the information for that purpose.
If you click a sponsor or vendor link, visit a third-party website, register for a third-party event, download content from a third-party site, or otherwise provide information directly to a sponsor or vendor, that information is governed by the third party’s own privacy policy and terms.
We may use cookies, analytics tools, pixels, tags, scripts, and similar technologies to operate the site, remember preferences, understand usage, measure performance, improve SoftwareClarity, and support business operations.
You can usually adjust your browser settings to block or delete cookies. Some parts of the site may not function properly if cookies are disabled.
If SoftwareClarity uses additional advertising, retargeting, cross-site tracking, or similar tools in the future, this Privacy Policy may be updated to provide additional disclosures and choices where required by applicable law.
We may share information in the following limited circumstances.
We may share information with service providers that help us operate our business and website, including hosting providers, analytics platforms, CRM tools, email systems, security providers, payment or invoicing systems, and other operational vendors.
We may share information within Boomer Consulting, Inc. for business, operational, administrative, and customer communication purposes.
If we are involved in a merger, acquisition, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction.
We may disclose information when we believe it is necessary to comply with law, enforce our terms, protect rights or safety, prevent fraud, investigate security issues, or respond to lawful requests.
If you sign up for the SoftwareClarity newsletter, submit a form, request information, or otherwise provide your email address, we may use your information to send you SoftwareClarity communications. These may include educational content, directory updates, software category insights, event information, sponsored content notices, product updates, and other relevant business communications.
By signing up for the newsletter or submitting a form, you authorize SoftwareClarity and Boomer Consulting, Inc. to send communications to the email address you provide.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us at info@softwareclarity.com. We may still send administrative or transactional messages when necessary.
We do not sell, rent, or share newsletter signup information with listed vendors, sponsors, or third parties for their own lead-generation or marketing purposes.
We use reasonable administrative, technical, and organizational safeguards designed to protect information. However, no website, platform, or transmission method is completely secure.
We retain information for as long as reasonably necessary to provide SoftwareClarity, operate our business, maintain records, resolve disputes, enforce agreements, and comply with legal obligations.
Depending on your location and applicable law, you may have certain rights regarding your personal information.
These may include the right to:
-Request access to personal information we maintain about you
-Request correction of inaccurate information
-Request deletion of certain information
-Opt out of certain marketing communications
-Limit or object to certain uses of information
-Request information about how your information is collected, used, or shared
To make a privacy request, contact us at info@softwareclarity.com.
We may need to verify your identity before processing certain requests.
Certain U.S. state privacy laws may provide additional rights to residents of those states. These rights vary by state and may depend on whether a business meets certain legal thresholds.
If applicable, we will process verified privacy requests in accordance with applicable law.
SoftwareClarity does not knowingly sell personal information or share user inquiry data with vendors for lead-generation purposes.
SoftwareClarity is operated from the United States and is primarily intended for a U.S. business audience. International access may occur incidentally, including from Canada, the United Kingdom, India, and other jurisdictions.
If you access SoftwareClarity from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions where privacy laws may differ from those in your location.
SoftwareClarity is intended for business and professional audiences. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
SoftwareClarity may add additional features in the future, including user accounts, comparison tools, badges, AI-generated or AI-assisted content, personalization, user-submitted content, saved preferences, or other platform functionality.
If those features involve new categories of information, new uses of information, or new sharing practices, this Privacy Policy may be updated to describe how information is collected, used, and disclosed in connection with those features.
We may update this Privacy Policy from time to time, including to reflect changes to SoftwareClarity, new features, new analytics tools, new account functionality, new paid offerings, interactive features, legal requirements, or business operations.
The updated version will be posted on this page with a revised “Last Updated” date. Continued use of SoftwareClarity after changes are posted means you acknowledge the updated Privacy Policy.
For questions about this Privacy Policy or our privacy practices, contact:
SoftwareClarity
Powered by Boomer Consulting, Inc.
Email: info@softwareclarity.com
