San Francisco, CA
2016
Mid-Size (51-200 employees)
Laurel helps accounting firms maximize utilization, reduce manual timekeeping, and understand the true cost of service delivery. The platform automatically captures chargeable and non-chargeable work across digital tools, including email, documents, meetings, browsers, and firm applications. Laurel then uses AI to group activity, assign it to the right client or project, and generate review-ready time entries and narratives.
For professionals, Laurel turns timesheets from a manual reconstruction exercise into a short daily review. For firm leaders, Laurel creates a new work intelligence layer that shows how time is actually spent across clients, engagements, service lines, and teams. This helps firms recover missed chargeable work, reduce write-downs, identify scope creep, price engagements more confidently, understand staffing and capacity, and measure whether AI and workflow investments are actually creating leverage.
Laurel is most relevant for firms that rely on accurate time data for billing, profitability, realization, utilization, fixed-fee pricing, capacity planning, or service delivery improvement.
Large Firms (51+ CPAs), Enterprise Only
Managing Partner / Firm Owner, Senior Partner (Tax / Audit / Advisory), Director of Operations, Operations Manager, Head of Tax / Tax Partner, Audit Partner, CAS / Client Accounting Services Leader, Finance Lead / Controller, Technology Director / IT Lead, Innovation Lead / Digital Transformation Lead
Custom Pricing
Phone & Email, Live Chat
2016
Contact for pricing
Laurel’s AI captures missed chargeable time while showing you exactly where your team creates the most value per hour.
GHJ unlocks firmwide time intelligence, giving leadership visibility into how resources are allocated across every corner of the firm
Work intelligence, profitability, pricing, and AI ROI use cases.
CIO, Bonadio Group
CFO and Partner, Aprio (a Boomer Circle Member)
Managing Partner, GHJ (a Boomer Circle member)
Laurel reduces the manual burden of timekeeping while helping firms recover missed chargeable work and understand how time is actually spent across clients, engagements, service lines, and teams.
Laurel runs in the background and captures work activity across emails, documents, meetings, browsers, desktop tools, and supported firm applications. Professionals review suggested entries rather than reconstructing their day manually.
No. Laurel is useful for hourly, fixed-fee, value billing, and hybrid models because it helps firms understand the true cost of service delivery and identify where scope creep or margin erosion is occurring.
Laurel’s AI groups related work activity, predicts the relevant client or project, and drafts time-entry narratives so professionals can review, edit, and release entries faster.
Signal is Laurel’s work intelligence layer. It turns captured work activity into insights on profitability, utilization, pricing, staffing, workflow efficiency, and AI ROI.
Managing Partners, COOs, CFOs, Innovation Leaders, CIOs, and practice leaders are common stakeholders because Laurel impacts revenue, realization, operations, technology, and user adoption.
Laurel supports rollout through technical implementation, onboarding, user training, customer success, and ongoing business impact reporting.
Laurel integrates with common billing, practice management, productivity, browser, and desktop tools. Current fit should be confirmed with Laurel based on the firm’s exact tech stack.
Laurel gives leaders more reliable work data for pricing, staffing, capacity planning, profitability analysis, scope management, and technology investment decisions.
Start with a discovery call covering timekeeper population, billing workflows, systems, service lines, current timekeeping pain points, and the business case for revenue recovery or operational intelligence.
